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2020 Chevrolet Silverado Wins On The Power of Presence

As the 18th century Scottish poet Robert Burns put it “The best-laid plans of mice and men often go awry.” And as it pertains to biggest play in the automotive market – the full-sized pick-up truck – the literary reference is spot on.

After 100 years of pickups, the latest Chevrolet Silverado was destined to challenge the mighty Ford F-150. And yet since the 4th generation Silverado hit showrooms 2 years ago, Chevy has battled to regain its perennial #2 spot against an insurgent FCA RAM 1500.

With 8 trim levels and an exponentially dizzying menu of 54 powertrain and premium tech and amenity variations, the 2020 Silverado has found its stride addressing supply problems of its bedrock work truck inventory and premium interior touch and feel issues.

For pure presence the just tested 2020 Chevrolet Silverado 4WD Diesel is an overwhelming and viscerally empowering masterpiece, while providing the impressive heft of a Duramax® 3.0L i-6 Turbo-Diesel pumping 277 heavy-duty horsepower with 9,300 lb of towing capacity.

The gleaming expansive front grille and integrated a complex lighting array is breathtaking, while the ride quality and subtlety of the diesel plant is more like a luxury sedan than a pickup.

Positioning the new Silverado as a suburban family and gear hauler has been a good move overall but the $50,000 plus MSRP is a few notches beyond the average family vehicle spend limit.