Ducati Moto Madness: “Ready 4 Red” 2023 Rolls Across the USA
With the unseasonably warm winter this year the sweep of the Ducati “Ready 4 Red” 18 city US tour is timely two-wheel moto madness at its best.
Without igniting competing loyalty passions, it is safe to say that Ducati has become the global motorcycle market maker by elevating the value of technology, design, engineering innovation, and legendary Italian workmanship.
In 2022 in the wake of the extreme pandemic and supply chain disruptions, Ducati posted record setting global sales in excess of 60,000 units even with US deliveries bedeviled by logistics and shipping challenges.
The “Ready 4 Red” event that rolled into the 23rd Street Armory this week features 2023 season offerings in a price range from $12K – $44K.
The refreshed Ducati stable offers the 75 year racing heritage laden Scrambler Nightshift, the rough and ready Monster SP, stunning Diavel, Multistrada, and Streetfighter and the 240.5 horsepower Panigale V4 R with exclusive Moto GP and World Super Bike tech.
While Ducati has raised prices, these premium advanced tech, expertly engineered motorcycles are still relative bargains compared to the new car price run-up since the pandemic.