New 2022 Toyota Tundra Is Big Bold and Ready To Scramble Off-Grid!
In the Olympics it’s Gold, Silver and Bronze. In horse racing it’s win, place and show.
But in the all-important race for US full-size pick-up truck supremacy… the clear winner maybe the perennial 4th place all new 2022 Toyota Tundra!
This is complete revision of this truck in 14 years. Tundra also boasts one of the most loyal customers in the auto industry. The waiting has created enormous pent up demand.
The bold and brash new looks and hot off-road performance features of the 2022 Toyota Tundra are not only target legacy buyers. They are attracting a whole new group of mostly younger consumers to this well established nameplate.
Cashing in on late Boomer, Gen X, Millennial and upcoming Gen Z demand for adventure lifestyle vehicles — suited for off-roading , hauling camping gear, kayaks, bikes, ski equipment and dirt bikes — the Tundra seeks to dominate in this growing lifestyle adventure segment.
And because this all new $36,000 – $66,000 Tundra shares a platform with the new also completely updated Sequoia full sized SUV … the bottom line for Toyota is a likely boost for the 2022 season.