Lincoln Moves Aggressively To Reassert Its Luxury Brand
While Cadillac has gotten much of the attention in the resurgence of American luxury against European and Asian, Lincoln has made more progress showing double-digit sales growth this year.
The current line-up of MKZ luxury sedan and the MKX, MKT and MKC SUV variants have had a subtle appeal. The stylized front grill treatments are clearly drawn from sweeping dramatic designs of Lincoln’s classic era as far back as the 1930’s.
The highly anticipated 2017 Lincoln Continental is expected to give Lincoln continued market momentum. The new Lincoln flagship takes the classic mid-century limousine styling for exterior inspiration, while based on the expanded architecture of the acclaimed Ford Fusion.
With prices starting at $45,000 the new Continentals arriving in showrooms this fall undercut the new Cadillac CT6.
Style and comfort reign supreme in inside with 30-way cooled and heated power seats with massage features, and accents like soft Scottish leather and rich wooden accents in espresso, ash and walnut swirl options.
For the top of the line Continental, an exclusive 400 horsepower 3.0-liter twin turbo V-6 with all wheel drive will offer some serious driving spirit.