Hyundai Pushes Ahead With A Revamped Line of SUVs and Electrification
Now well beyond its dramatic debutante makeover of a decade ago, Hyundai has grown into its role as an automotive market maker. Though not without challenges, reversals and management shuffles, the emergence of Hyundai has mostly been a well-executed product and value strategy.
Today Hyundai is updating and extending its reach in the sales leading mid-sized SUV and small crossover marketplace, with a heavy emphasis on electrification, projecting 8 new and substantially revised models in this segment by 2020.
The fourth generation 2019 Hyundai Sante Fe gives the popular SUV a new bolder exterior with dramatic character lines and artfully flowing sheet metal. The interior design is an expansive horizontal layout that deftly uses more glass area for better driving visibility and the illusion of wide open spaciousness.
The driving dynamics of the already solidly road and variable terrain worthy Sante Fe, significantly improve ride comfort with new engineering, particularly the angled positioning of the rear shock absorbers.
The impressive Hyundai safety and collision avoidance suite is standard from the base SE model on up. In addition to the now customary blind spot, lane change, surround view and rear-cross-traffic protections the new Sante Fe due in showrooms this summer offers a new level of security with rear seat occupant alert system which even temporarily prevents the rear doors from opening when a vehicle or bicycle is approaching along-side from behind.