GM Ramps Up For Electric Vehicle Future Gunning for Tesla
The announcement that General Motors is investing some $7 billion in its Ultium battery cell and EV manufacturing capacity in four Michigan plants accounting for 5,000 jobs, is a snapshot of the financial and brand identity commitment that the leading US carmaker is betting on the electric buzz.
GM is building this electric onslaught upon the irony of decades of dark theories about the sudden death of the legendary GM EV1, which from 1996 to 1999 was the first mass-produced electric vehicle from a major carmaker.
In hindsight we learn that clearly the EV1 was cancelled because GM planners rightly predicted it would be a long and costly sell-through process. After more than 22 years on the market, through variations of hybrids, plug-ins and fully battery powered EVs, the electrified segment from all carmakers only last year crested 8% of total US sales, 5% of which were gas-electric hybrids.
Now GM is shaking and quaking the EV landscape with 2022 GMC Hummer 1,000 horsepower electric truck with 350 mile range, to be followed by Chevy Silverado / GMC Sierra, and Chevrolet Equinox EVs, as well as the Cadillac Lyriq.