Ford Rolls On Strong Sales
These are good times at the Ford Motor Company. The carmaker made a dramatic turnaround without a government bailout, despite heavy losses for a decade prior to the 2007 economic crisis.
With market leading products like the F150 pick-up, and impressively crafted offerings like the Escape small SUV and the elegant but moderately priced Fusion sedan, Ford now claims three out of the top 10 best selling cars in America.
These Ford models are attracting customers with value equations like the Hybrid optional Fusion with EPA fuel ratings of 47 miles per gallon. Combined with premium interiors and convenient and easy to use telematic interfaces, including a voice command feature, the Fusion is an exceptional car for about $35,000.
With solid profitability and even a boost in sales driven by the safety lapse scandal at General Motors, Ford is positioned for a new golden era.
The worst kept secret in the industry is that the company’s future will be in the hands of Mark Field, the youthful and aggressive Ford #2 man, when the self-effacing but rock steady Alan Mulally leaves the top spot, possibly at the end of this year.
This George Polgar of GT Marketing for KYW News Radio.