Dodge Charger, Challenger Make No Apologies For Their Age
With an automotive industry hurtling toward an electrification, while riding the fury of modern high performance tech, the 12 year run of the Dodge Charger and Challenger power play is still churning impressive sales.
While Dodge parent FCA prepares for its merger with French PSA Groupe, there is little appetite for messing with the success of the Dodge muscle car sales leaders. There is a performance upgrade coming in for the dynamic duo in 2021 but probably another two years before major architecture and powertrain revision.
The Dodge Challenger Demon with a 2.7-liter supercharged 840 horsepower Hemi SRT V8 doing 0 – 60 mph in under 2.5 seconds, priced at $85,000, and a step down to the Dodge Challenger 6.2 liter V8 707 horsepower street rod at $70,000, are the halo cars of this seemingly outdated series.
Meanwhile they drive sales of down-line models like Charger SXT All Wheel Drive Plus, delivering 300 horsepower and sporting plenty of classic MOPAR muscle nicely equipped for $42,000.
Dodge has made a deft generational shift play, catering to the nostalgia and prosperity of Boomers, while giving them time to develop next generation products.