Chrysler Corporate Name Change to FCA Comes With New Model Intros
Benefiting more than any other manufacturer from the strength of the truck and SUV markets, the newly re-christened Fiat Chrysler Automobiles – shortened to FCA – is taking the opportunity to position the rest of its portfolio for full-line growth.
With high-margin RAM Pickup sales soaring, and JEEP loyalty riding high with the new Cherokee and Grand Cherokee, FCA is keen on following-up the resounding approval for the latest Chrysler 200 mid-sized sedan.
A just previewed revision of the Chrysler 300 series large sedan starting at around $32,000, offers a new more contemporary look with a larger front mesh grill, tasteful chrome accents, and restyled lighting front to back.
The flagship 300 C Platinum is an impressive player in the large sedan segment that at times seems doomed to extinction. For a younger demo, the 300S monochrome and black accented edition, with a sporty V6 could do the trick.
FCA is also supplementing the US fleet with new products from the far-flung FIAT empire, including an all new Italian built JEEP Renegade and the RAM ProMaster City commercial van built in a FIAT plant in Turkey.
This is George Polgar of GT Marketing for KYW News Radio