Car Service Uber Alles
Aside from funding the nationwide online car service logistics start-up, Kopelman’s endorsement telegraphed a message to the marketplace…
Hey folks — here’s an elegant use of communications and logistics technology that can fundamentally improve the way things are done. In this case, UBER.com re-invents a key premium segment of the urban transportation model.
Instead of scurrying in all kinds of weather to hail cabs — all too few when you need them and sometimes less than entirely hospitable once you find one — just tap the UBER app your web-enabled portable device. As Kopelman puts it: ”in about 5 minutes a magic carpet arrives”. A private livery vehicle — towncar or premium SUV –- dispatched by UBER’s automated system.
Once the order for the car is placed, watch the car’s approach on a map display. The entire transaction is charged to a credit card on file and the average ride costs about 50 percent more than a regular cab. Livery vehicles eliminate 40 percent downtime, urban parking and traffic congestion are relieved, and millions of users across the country see the value-added in the extra expense.