The RAM 1500 Pickup Truck Is A Competitive Throw Down
At a time when the action in the US automotive market is mostly trucks, the RAM 1500 third place slot in US pickup sales is a strong position especially as its sales growth outpaces its leading competitors.
Along with Jeep, RAM 1500 sales represent the financial underpinnings of the global Fiat Chrysler Automobiles combine, which reportedly just declined a $22 billion buyout offer from Chinese auto conglomerate Geely Motors.
Previewing the 2019 RAM 1500 in the desert terrain of Arizona, this pickup clearly advances the aspirations of the brand. The new RAM 1500 presents a more traditional pickup exterior appeal with an impressive but a less obsessively aggressive front grille and lighting design.
Inside the front and rear full cab seating is luxuriously spacious and the tech array is dazzling with an optional 12 inch screen central command center and really impressive details including bespoke leather stitched dash panels and seating.
Trim levels including Tradesman, Bighorn, Rebel, Laramie, Laramie Longhorn and Limited cover a wide and segmented sweep of work and personal pickup truck buyers.
For performance and efficiency the RAM 1500 offers a base 3.6-liter Pentastar 305 horsepower V6 with the new eTorque mild-hybrid for fuel savings and eliminating problem prone starter and alternator. A 5.7-liter 395 horsepower Hemi is also available.