Tag Archives: volvo







Auto Industry Viral Video Earned Media

The auto industry has been in the forefront of earned media, which leverages the viral potential of the internet by creating super slick video features that attract millions of eyeballs who in turn forward, like, re-tweet a…


Exit Volvo?

With a scant .3 percent of US market share Volvo is widely rumored to be exiting the world’s largest automotive marketplace by 2014. Against mega multi bran…


Hot Little Numbers

It has taken so long for American consumers to fully embrace small cars – today’s fastest growing segment of the market – because small was o…


Volvo S60 Is A Hottie

It’s been a long-time since Volvo was that stolid box of wagon with the fading McGovern For President bumper sticker.
Through several d…