Tag Archives: volvo








Auto Industry Viral Video Earned Media

The auto industry has been in the forefront of earned media, which leverages the viral potential of the internet by creating super slick video features that attract millions of eyeballs who in turn forward, like, re-tweet a…


Exit Volvo?

With a scant .3 percent of US market share Volvo is widely rumored to be exiting the world’s largest automotive marketplace by 2014. Against mega multi bran…


Hot Little Numbers

It has taken so long for American consumers to fully embrace small cars – today’s fastest growing segment of the market – because small was o…