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Toyota Supra-Mania Strikes With Soaring Prices

With the introduction of the new 2020 Toyota GR Supra, the popularity of this legendary sports car, retired since 1998, has resulted in enormous price elasticity.

Back in January in advance of the official launch, a special matte gray Toyota GR Supra sold at the Barrett-Jackson Auction for $2.1 million, with all proceeds going to the American Heart Association and the Bob Woodruff Foundation.  

Though the official ticket for the three Toyota Supra trim levels is just $49,990, $53,990 and tops out for the launch edition at $55,250, the prices for the initial run of vehicles has been going off in the $80,000 plus range. One aggressive dealer in Baltimore tagged one of the last 1500 limited edition red side mirror capped launch models at $100,000.

The new Toyota Supra backs up the hype with exceptional performance cred that makes it a standout beyond its DNA sibling BMW Z4. 

In a series of independent tests the Supra has outrun the more powerful BMW Z4, with a higher than 335 horsepower output and a 0 to 60 time quicker than its manufacturer rated 4.1 seconds.