Bold Initiatives Payoff For FIAT Chrysler Automotive
Posting the 63rd consecutive month of US sales growth FIAT Chrysler Automotive saw an 8 percent sales increase last month. The company has taken some bold initiatives to make a spectacular recovery since the misery of 2009.
The FIAT 500, including a new faithfully styled 1957 tribute edition and the sport tuned Abarth offer superior sub-compact style, performance and value. And while still struggling for sales the expanded line-up of 500s, including the 4 door L series and the more rugged urban SUV style 500X check a lot of car buyer boxes and could still prove to be a winning strategy.
On the American side of the family, revelry in the raw muscle of the $60,000 plus Dodge Hellcat 707 horsepower Challengers and Chargers have revived MOPAR enthusiasm and boosted showroom traffic to sell more modest models.
Jeep has blazed new trails with the stylish Italian built Renegade and burnished its US cred with the luxurious and solidly confident Grand Cherokee – also available in a 707 horsepower Hellcat edition.
Pulling more than its payload, the RAM 1500 pick-up has shed its bare-bones brutishness for quality, styling and great road manners.